I got an “exciting” email from Trail Runner magazine yesterday, announcing with “joy” that its family of companies, Pocket Outdoor Media (POM) had added five “amazing” companies to its portfolio, including Outside magazine and TV.* In addition to all the expected superlatives, the email concluded like this: In closing, let me thank you for being a fan and supporter of our brands. We believe that a hike, a run, a ride, or a yoga practice can change a life and change the world. Today, we are one giant step closer to achieving our mission, and we invite you to join us on the journey ahead. Yours truly, Robin Thurston CEO of Outside I enjoy David Roche’s writing in Trail Runner. This letter, on the other hand,…
A Workout Does Not Change the World (on its own)